How I’d Start LinkedIn from Scratch (in 2025!)

LinkedIn is a tough game.

Looking back at 2024, I’d do things way differently at the start.

I wanted to share my little nuggets of wisdom with you guys.

If you have any tips, please reply to this email, and I’ll share it with everyone else in this newsletter too.

Let’s get into it!

How I’d Start LinkedIn from Scratch (in 2025!)

If I had to start fresh on LinkedIn today, I wouldn’t rely solely on grinding out content manually.

I’ve learned a lot about leveraging tools, strategies, and, most importantly, AI to streamline growth and make a real impact.

Here’s exactly how I’d approach it if I were starting from scratch:

1. Let AI Handle Draft Writing

The first hurdle when starting on LinkedIn is figuring out what to post. I’d use AI tools like Supergrow or ChatGPT to draft content. These tools can:

• Repurpose ideas from other platforms or old blog posts.

• Generate fresh ideas when creativity runs dry.

Content doesn’t have to sound robotic—think of AI as your brainstorming buddy. A fresh perspective helps you stand out and avoid sounding like every other LinkedIn post.

Pro Tip: Don’t just post text; include hooks that grab attention immediately!

2. Carousels are GOLD with AI

LinkedIn carousels are gold for engagement, especially for bite-sized tutorials or step-by-step guides. Here’s how I’d make carousels faster and better:

• Use ChatGPT to brainstorm carousel content.

• Use Canva to design visuals and leverage AI features like background removal.

Carousels make complex topics easy to digest, and they perform incredibly well for people scrolling on mobile. If I were starting over, I’d post a carousel at least once a week to build consistency and engagement.

3. Use AI for Lead Magnets to Grow Followers

A lead magnet is a valuable resource (e.g., an eBook, checklist, or guide) offered in exchange for something—like a newsletter signup.

If you want rapid follower growth, creating lead magnets is a game-changer.

Use AI to generate high-quality, in-demand resources that your audience can’t resist.

I’ve seen lead magnets increase my follower count by thousands in weeks. If you’re new, this strategy alone could grow your audience 10x faster.

4. Add AI Subtitles to Videos

Video content is underused on LinkedIn but super powerful. If I were starting again, I’d create short videos and use tools like VEED or Kapwing to auto-generate subtitles. Why?

• Most people scroll LinkedIn on silent mode at work. Subtitles keep them hooked.

Videos also allow you to connect more personally with your audience—whether you’re sharing insights, quick tips, or telling stories.

5. Repurpose Content with AI

Starting fresh can feel overwhelming, but you don’t have to reinvent the wheel every day. I’d lean on AI to repurpose my best-performing content.

• Save old posts in tools like Supergrow.

• Use AI templates to tweak and repost them.

This trick ensures you maximize reach since 70% of your audience likely missed the post the first time around.

Final Thoughts

If I had to start over, I wouldn’t try to do everything manually.

AI is my ultimate shortcut—it saves time, enhances creativity, and accelerates growth.

By combining AI tools with engaging formats like carousels, videos, and lead magnets, you’ll build a stronger LinkedIn presence in half the time.

The LinkedIn game is about working smart, not hard.

Now, get out there, experiment, and let AI be your secret growth weapon. 🚀

Let me know what you think! Need help creating carousels, lead magnets, or repurposed posts? Reply to this email—I’m here to help.

Justin Chia

Find me on LinkedIn or shoot me an email at [email protected]

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