How to Build a Pinned Comment GPT for LinkedIn Engagement

3-min Read

High LinkedIn impressions just make you popular.

But strong engagement makes you influential.

And it’s the influence that sells well.

So aim for the latter!

(engagement)

How?

In the past couple of months, I noticed something driving up my engagements.

And that’s pinned comments.

What are pinned comments?

Pinned comments are valuable comments that you leave on your own LinkedIn posts, which pop up in the comments when people like your post.

They are not exactly “pinned” by you, but are driven to the top when your audience likes the added value you give in the pinned comment.

And btw, when engagement goes up, did I mention that impressions go up too?

Double win, much?

I’m launching a mini-course to help you produce 30 days of LinkedIn content using Ai.

It will contain all the knowledge I know about:

• Prompting

• Which tools to use

• Database of 100+ LinkedIn post templates

• Access to my AI starter kit for free

Join the waitlist for 50% off during the official launch.

The Problem with Pinned Comments

But here’s the problem.

It’s another step added to your workflow.

Here’s the kicker:

You’ve already squeezed out most of your creative juices writing your post.

Now you have to add pinned comments?

In my opinion, it’s too much of an energy blackhole.

The Solution to Creating Valuable Pinned Comments

AI.

As I always have preached.

For where content has to be made, it can be automated to some degree.

So I created a custom GPT for it.

I called it the pinned comment generator.

It’s an idea I took from Charlie Hills, who made this “pinned comment” thing famous.

I simply took the idea and made it better for my own use case.

BTW, here’s proof I’m not writing this issue with AI.

And yes, that CeraVe moisturizing cream is a life-saver for my chronic eczema…

So you can trust me.

How to Create Your Own Pinned Comment GPT

Let’s begin.

Please set aside at least 5 minutes of your time to work on this tutorial.

Pre-requisites

• Laptop

• Internet connection

• ChatGPT Plus subscription

• My custom GPT instruction (below)

1. Head to ChatGPT

First, you need to head to ChatGPT’s website.

Sign up for an account if you haven't.

If you aren’t on the ChatGPT Plus subscription, get on it.

Custom GPTs are such a time-saver for $20/month.

I’m not sponsored, I just use it a lot!

2. Click on Explore GPTs

Open up the left sidebar and click on Explore GPTs.

This will bring up the GPT store, where you can discover all the GPTs on the planet.

But let’s not get distracted here.

We need to create our own.

3. Click on Create

To create your own, click on “Create” at the top right corner of your screen.

IMPORTANT: Make sure you click on “Configure” next.

This will allow you more customisation of your GPT, as opposed to letting ChatGPT create one for you.

4. Add Name and Description

Next, pick a name for your custom GPT.

I called my custom GPT “LinkedPin”.

And I’m quite proud of that name. 😀

5. Add Custom Instructions

Next up, add some custom instructions.

This is the main meat of your custom GPT.

Everything you input here will change the output of your custom GPT.

Feel free to add an image or let ChatGPT create one.

Here are the details of mine so you can just copy me:

6. Click on Create

Finally, once that’s done, click on Create.

You now have your own custom GPT.

Click on Save.

7. Click on Your GPT on the Sidebar

You can always access your GPTs from now on on the left sidebar.

8. Test and Iterate

Next, you’ll need to test your GPT.

Ensure that the output is desirable and doesn’t sound like a robot.

LinkedIn is a SOCIAL media after all.

It’s for humans.

A few things to aim for:

• Minimal emojis

• Confident voice

• Deeply personal

My Custom GPT

If you’ve read through all that and are lazy to build your own.

Just access LinkedPin here for free.

(again, so proud of that name!)

Your Updated Workflow

Here’s your new updated workflow.

1. Brainstorm LinkedIn post ideas

2. Write LinkedIn post (w/ AI or w/o AI)

3. Create visuals

4. Write Pinned Comment GPT (AI automated)

5. Schedule LinkedIn post

6. Engage with comments

7. Drive leads to newsletter

8. Sell digital products etc

That’s all for this week.

Talk soon.

Justin

P.S. AI can do so much more than pinned comments. I’m creating a mini-course to help you write LI posts using AI + templates.

Here’s a sneak peek:

Interested? Join the waitlist now.