How to Use Prompt Frameworks for LinkedIn Strategy

In partnership with

6-min Read

I recently shared this image on LinkedIn.

Ever had AI-generated responses like those?

Such obvious, low-quality responses are in fact, very easy to avoid.

As such, there are 2 types of people in the world:

1. Ones that CAN prompt. (And get great results)

2. Ones that CAN’T prompt (And give up)

Please don’t be the latter.

That’s what you subscribed to this newsletter for 😄 

It’s actually really simple - you just need to use prompt frameworks.

Prompt frameworks provide the guardrails for which AI can work its best.

In this mini-masterclass, you’ll learn:

• What prompt frameworks are

• Why prompt frameworks work

• How to write your own prompt frameworks (follow-along tutorial)

• A table of prompt frameworks you can try out

A simple prompt framework can turn a garbage prompt into a high-performing one.

I can guarantee you at least 90% better performance.

Let’s dive right in 🙂 

My mini-course creation is officially in progress! 😁

It’s going to be called:

Automate 30 LinkedIn Posts in 1 Day using ChatGPT Prompts

If you’ve learned anything from my newsletter, this will be a much bigger value bomb.

I’ve already spent >20 hours (and counting) on this.

At the end of the course, you will:

• Have 30 pieces of content scheduled on LinkedIn

• A database of 100+ viral LinkedIn post templates

• A system for writing using AI

• Greater confidence using AI

For a lifetime.

Join the waitlist below:

Why prompt frameworks?

The only drug that I’m addicted to is prompt frameworks.

Yes, they are that addictive.

Purely because they produce RESULTS.

After using prompt frameworks, I’ve seen at least a 50% longer and more focused response by ChatGPT.

This translates to a much HIGHER content output for LinkedIn, email marketing, plus any other of your social channels.

(yeah, it also means it’s easier to hit your KPIs each quarter)

What are prompt frameworks?

Here’s a definition by ChatGPT (modified by me for simplicity)

Essentially, they are like giving SOPs to a new member of your staff team.

They tell it exactly what to do, so it doesn’t mess up.

So you get consistent results.

RTF Framework

Here’s an example of the RTF framework:

1. Role: Define the AI's role.

2. Task: Specify the task or action to be performed.

3. Format: Indicate the desired structure, tone, or style of the response.

By breaking the prompt into Role, Task, and Format, the RTF framework ensures the AI delivers focused, actionable, and well-structured outputs.

How to use Prompt Frameworks for LinkedIn

If you’re here, you probably came from LinkedIn.

I wanted to show you an example you can use to craft a marketing plan for LinkedIn.

Here’s how I would do it.

1. Define Your Goal

Before we even start, you need to define the goal of what you want the AI to do.

Garbage in, garbage out.

You need to be clear on what you want.

That’s because AI right now is a black box.

It’s just an empty text input bubble and you.

You can craft a goal such as this:

Writing this simple statement helps you stay focused on crafting your prompt using the framework.

2. Define a Role

Now we actually begin writing the prompt.

Pull out your notes app or a Google doc to write this as practice.

(Just so you don’t get nervous about writing it perfectly in the AI interface.)

All LLMs need to be assigned a role to embody expertise in a certain field.

This helps the AI stay focused.

Now type out the role you want it to assume.

Here’s an example you can take a reference from.

Role: "You are a B2B marketing strategist with expertise in SaaS and project management tools."

Role: "You are a B2B marketing strategist with expertise in SaaS and project management tools."

3. Define a Task

Now it’s time to get to the meat of your prompt.

The task.

Below the role, write out a task that you want the AI to perform.

Keep these in mind when writing your prompt:

• Be clear and specific: State exactly what you need.

• Use conversational language: Write as if you’re talking to a helpful colleague.

• Break down complex requests: Divide tasks into manageable parts.

• Add context: Share relevant background details to guide the AI.

• Keep it action-oriented: Use verbs like "create," "suggest," or "explain."

• Anticipate confusion: Clarify priorities and avoid misunderstandings.

• Provide examples: Show the AI what the desired output looks like.

Of all of these tips, I find providing examples to be the best way for AI to know EXACTLY what you want.

These learnings are coming from an entire year of my heavy ChatGPT use for work.

Here’s an example:

Task: "Develop a marketing strategy for a new B2B project management tool aimed at mid-sized companies in the tech and professional services industries. For example:

Target Audience: Describe the ideal audience, such as project managers, operations managers, or CTOs, and highlight their pain points like inefficient workflows or lack of visibility.

Value Proposition: Outline key benefits of the tool, like saving time with automated workflows or improving team collaboration through real-time updates.

Marketing Channels: Suggest specific platforms, such as LinkedIn for targeting decision-makers, email marketing for direct outreach, and webinars to showcase the tool in action.

Campaign Ideas: Provide unique concepts, such as a free trial campaign, case studies from similar businesses, or an interactive ROI calculator to demonstrate value.

4. Define the Format You Want as the Output

Telling it to create a “marketing strategy” can be too specific.

That’s where the F in the RTF framework comes in.

The format.

It should contain a specific desired output like:

• "Provide three marketing strategies in bullet point format."

• "Create a table listing marketing channels, their advantages, and examples of campaigns."

• "Develop a content outline for a blog post with headings and short descriptions."

• "Write an email using the AIDA framework for promoting a product."

We’re almost there!

Write your format now.

Here’s an example format:

Format:
"Provide a detailed 4-point strategy, ensuring each section includes examples and actionable insights:

Target Audience: Describe the ideal customer profile (e.g., mid-sized tech companies, decision-makers like project managers or CTOs) and highlight their specific challenges (e.g., inefficient workflows, lack of collaboration).
Value Proposition: Explain the key benefits of the product, like saving time through automation or enhancing team productivity. Include examples of features (e.g., real-time tracking, integration capabilities).
Marketing Channels: Recommend specific platforms and methods, such as LinkedIn for professional outreach, webinars for demos, or email campaigns for targeted engagement.
Suggested Campaigns: Provide creative ideas, like a '14-day free trial with onboarding support,' 'success stories from similar businesses,' or an interactive tool to calculate ROI.
Use bullet points for clarity and make each point actionable and concise."

5. Put it All Together

Great! You made it this far.

You’re already better at writing prompts than at least 80% of ChatGPT users.

It’s time to put it all together.

Now remove the headings of the RTF framework and combine them in one, singular text input:

Your mega prompt made by a prompt framework is done!

It’s now good to go.

Plug it into any AI tool and please share your results with me.

(Just hit reply) 😁 

Examples of More Prompt Frameworks

Here is the summary table of all the prompt frameworks.

They are slightly more advanced than the usual RTF framework.

Feel free to experiment with them with the method I’ve taught you!

You’re an absolute friend to me if you’ve read this far.

Justin

P.S. I’m releasing a mini-course called: Automate 30 LinkedIn Posts in 1 Day using ChatGPT Prompts

You don’t want to miss out on this exclusive 50% off offer.

Join the waitlist now!