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My quiet system for staying consistent as a solo creator
Here’s the behind-the-scenes of how I stay consistent with content while juggling a full-time job and side biz.
4-min Read
Hey friends,
I’ll be honest.
There were weeks I didn’t feel like writing.
Days when my brain felt fried from my 9-5.
And moments where I questioned whether I could keep showing up consistently -especially while juggling a full-time job and building The Juicer.
But here’s what helped me stay steady:
I stopped relying on willpower—
And started building a system that works when I don’t feel like working.
What I wanted: consistency without stress
Not a viral hack.
Not a daily grind.
Just a calm, repeatable way to stay present online—without it consuming my entire weekend.
So I built a simple publishing system.
One that gives me space to think, rest, and still show up for my audience.
Here’s how it works.
1. Everything starts in Notion

I’ve got a running list of:
Messy ideas
DM questions
Half-written lines
Screenshots that made me think
It’s not organized. It’s not pretty. But it’s a bank of raw material I can always pull from.
When I sit down to write, I’m never starting from zero.
2. I draft inside ChatGPT (with memory on)
I have a dedicated thread inside my ChatGPT project that knows:
My tone
My content style
My usual structure (story → lesson → CTA)
So I grab an idea from Notion and paste it into ChatGPT with a prompt like:
“Turn this into a newsletter or LinkedIn post in my usual voice. Keep it human, grounded, and helpful.”

It gives me something structured—and more often than not, better than I expected 😉
3. I edit once. Then I schedule.
I don’t sit with it for hours.
I don’t obsess over every line.
I just ask:
Does this sound like me?
Is there one part that feels real or honest?
Would I want to read this?
I just add my own human anecdotes.
Then I tweak. Format. Drop it into Beehiiv or LinkedIn.
(I have one chat thread for my newsletter and another for LinkedIn)
And I move on.
The result?

✅ I publish every week
✅ I don’t feel overwhelmed by content
✅ And I’ve built trust with my audience by simply showing up
That’s what leverage looks like.
Not doing more. Just doing enough—consistently.
If you’re trying to grow something as a one-person business, here’s my best advice:
Build systems that run quietly in the background.
So you don’t have to.
Catch you next week ✌️
— Justin
PS - this newsletter was 90% written by AI (Did you notice? 😃)
PPS - Want to learn how to write such a banger newsletter?
Get it in the LinkedIn AI Roadmap. It’s free.
(It’s packed with free prompts, tutorials, swipe files, and downloads to help you grow on LinkedIn with AI.)
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