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My quiet system for staying consistent as a solo creator

Here’s the behind-the-scenes of how I stay consistent with content while juggling a full-time job and side biz.

4-min Read

Hey friends,

I’ll be honest.

There were weeks I didn’t feel like writing.
Days when my brain felt fried from my 9-5.
And moments where I questioned whether I could keep showing up consistently -especially while juggling a full-time job and building The Juicer.

But here’s what helped me stay steady:

I stopped relying on willpower—
And started building a system that works when I don’t feel like working.

What I wanted: consistency without stress

Not a viral hack.
Not a daily grind.
Just a calm, repeatable way to stay present online—without it consuming my entire weekend.

So I built a simple publishing system.
One that gives me space to think, rest, and still show up for my audience.

Here’s how it works.

1. Everything starts in Notion

I’ve got a running list of:

  • Messy ideas

  • DM questions

  • Half-written lines

  • Screenshots that made me think

It’s not organized. It’s not pretty. But it’s a bank of raw material I can always pull from.

When I sit down to write, I’m never starting from zero.

2. I draft inside ChatGPT (with memory on)

I have a dedicated thread inside my ChatGPT project that knows:

  • My tone

  • My content style

  • My usual structure (story → lesson → CTA)

So I grab an idea from Notion and paste it into ChatGPT with a prompt like:

“Turn this into a newsletter or LinkedIn post in my usual voice. Keep it human, grounded, and helpful.”

It gives me something structured—and more often than not, better than I expected 😉 

3. I edit once. Then I schedule.

I don’t sit with it for hours.
I don’t obsess over every line.

I just ask:

  • Does this sound like me?

  • Is there one part that feels real or honest?

  • Would I want to read this?

I just add my own human anecdotes.

Then I tweak. Format. Drop it into Beehiiv or LinkedIn.

(I have one chat thread for my newsletter and another for LinkedIn)

And I move on.

The result?

✅ I publish every week
✅ I don’t feel overwhelmed by content
✅ And I’ve built trust with my audience by simply showing up

That’s what leverage looks like.
Not doing more. Just doing enough—consistently.

If you’re trying to grow something as a one-person business, here’s my best advice:

Build systems that run quietly in the background.
So you don’t have to.

Catch you next week ✌️
— Justin

PS - this newsletter was 90% written by AI (Did you notice? 😃)

PPS - Want to learn how to write such a banger newsletter?
Get it in the LinkedIn AI Roadmap. It’s free.

(It’s packed with free prompts, tutorials, swipe files, and downloads to help you grow on LinkedIn with AI.)

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