How to prevent LinkedIn burnout using AI (Fireside Fridays 🪵)

In partnership with

4-min Read

I’ve made $70k+ from my online businesses.

Over the past 3 years.

But it cost me:

• Burnouts every month

• Anxiety

• Irritability

Yes, I got the likes and I got page views.

But dear fellow solopreneur, here’s the harsh truth:

Doing EVERYTHING in the biz yourself can lead to burnout.

I thought I would share a thing or two with you about how to beat it.

(Hint: it will have things to do with AI)

How to Prevent LinkedIn Burnout: My 3 Tips

1. Do the Boring Stuff

AI Marketers, let’s talk about the trap we all know too well: chasing vanity metrics.

Sure, a viral post feels great. But likes, shares, and comments?

They won’t drive ROI or grow the client’s pipeline.

And constantly chasing that next “big hit”? That’s the fast lane to burnout.

The solution? Lean into the boring work.

• Writing an SEO blog that compounds traffic for months.

• Posting actionable, value-packed LinkedIn content (even if it doesn’t blow up).

• Focusing on strategies that work behind the scenes to build real, measurable results.

But it won’t be sexy, it won’t instantly gratify you.

But it works.

Consistently. Predictably. Profitably.

While others are stuck chasing the high of another viral hit, you’ll be building something sustainable.

No burnout. Just results.

Because here’s the truth:

You don’t need everyone to notice you.

You just need the right people to trust you.

Do the boring work. Ignore the noise.

The noise only burns you out.

What’s one “boring” marketing task you’ve been putting off?

Go tackle it today!

2. Infuse Everything with AI

What if the “boring work” didn’t have to feel boring?

That’s where AI comes in.

Instead of grinding out every step manually, start leveraging prompts to streamline your LinkedIn marketing process:

• Idea Generation: Use AI to brainstorm content ideas tailored to your audience’s biggest pain points.

• Content Drafting: Turn prompts into outlines, posts, or even complete articles in minutes—just refine for your voice.

• Engagement: Automate personalized pinned comments to keep the conversation in the comments. (without the burnout)

• Analytics Summaries: Turn raw LinkedIn performance data into actionable insights with AI-generated reports.

Pro Tip:

Want to turn LinkedIn into your client magnet?

Here’s an AI prompt that’ll help you nail it:

Paste this prompt into your AI tool, and you’ll never run out of LinkedIn content ideas that directly align with client acquisition.

"I’m a [your role, e.g., digital marketing consultant] looking to attract [your target audience, e.g., B2B SaaS founders or small business owners] on LinkedIn. Generate 10 content ideas that:

Showcase my expertise in [your niche, e.g., lead gen, SEO, or AI marketing].
Solve key pain points my audience faces, like [examples: ‘struggling to generate leads on LinkedIn’ or ‘wasting time on strategies that don’t work’].
Position me as the go-to expert for their problems.
Mix it up: include actionable tips, relatable stories, industry insights, and quick case studies.
Include clear calls to action, like ‘DM me for advice,’ or ‘Comment below if this sounds like you.’
Focus on content that’s value-packed, starts conversations, and gets potential clients to raise their hand."

Copy, paste, and let AI give you a list of scroll-stopping LinkedIn posts designed to turn readers into clients.

This isn’t about replacing you—it’s about amplifying you.

The work still gets done, faster and smarter, freeing up your energy for what matters most: strategy, creativity, and results.

Start small. What’s one marketing process you can automate with AI this week?

3. Building a Business is a Skill (That no one is born with)

Burnout happens when you expect overnight wins.

But here’s the truth: building a business is a skill.

And just like any skill, it takes time to get good.

Here’s how to keep your LinkedIn game strong while you’re building the business:

1. Learn the Platform

LinkedIn isn’t Instagram or TikTok.

It’s its own beast.

Previously it was heavily used for recruitment.

But increasingly it has become more suited to a B2B audience.

Ask yourself these questions for clarity:

• Where can I find the bulk of my audience?

• What does my audience talk about all the time?

• What kinds of lead magnets perform well with my audience?

• Are there already people doing the same in the LinkedIn space?

Take time to figure out what works—what gets engagement, how people interact, and how to show up as you.

Don’t burn yourself out too quick!

2. Test Everything

Think your audience loves case studies?

Maybe they prefer personal stories.

The only way to know is to try it all.

Videos, images, carousels, text-only.

Treat every post as a lesson.

Some will flop, but some will be a massive hit—and those wins will show you what your audience craves.

Double down on those.

Don’t waste more time on trends you see on LinkedIn.

My audience loves for me to share AI prompts.

What does your audience love?

3. Dial in Your Audience

Not everyone’s your customer.

Spend time figuring out who you can actually help, what they struggle with, and how you can solve it.

Your content isn’t just for likes; it’s for leads.

Mastering LinkedIn (or any business skill) takes time.

Give yourself space to fail, learn, and grow—and watch as the results follow.

What’s one thing you can tweak or try on LinkedIn this week?

Final Thoughts:

Building a business isn’t a sprint.

It’s a skill.

You won’t master LinkedIn overnight.

You’ll have posts that flop. Strategies that fail.

But you’ll also have wins. Real wins.

Like landing your dream client from one DM.

Or generating leads from a blog you wrote months ago.

Here’s how to avoid burning out:

• Do the boring work.

• Let AI handle the grind.

• Focus on progress, not perfection.

This isn’t about going viral.

It’s about building a business that lasts.

Stay consistent. Show up. Test everything.

Your future self will thank you.

That’s all, let me know if you like this format.

Talk more next week!

Justin

P.S. I’m 75% done with creating my mini-course.

Here’s what it will be called:

The 1-Day AI LinkedIn Growth Machine: Automate 30 LinkedIn Posts That Convert in Just 1 Day Using ChatGPT

Join the waitlist to influence the content created + have sneak peeks of the course.