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This AI feature singlehandedly 10x my work output
Here’s how I use memory + projects in ChatGPT to build my brand—with no RAG, no custom PDFs.
Justin Chia
April 02, 2025
Sponsored by
4-min Read
Let’s get serious
Your newsletter, now exiting the stratosphere.
We’re beehiiv, the newsletter platform built for builders. Every product we drop and feature we create is made with one goal in mind: exponential growth.
Our founders sought to bring the tools and tech to creators everywhere that helped turn their old company into a multi-million dollar operation. So when we say we can take you from “up-and-comer” to household name, we mean it.
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In short: maybe your newsletter is stuck on the ground floor because your newsletter platform is stuck in the last decade.
Hey friends,
When I first started using ChatGPT, I treated it like a smart vending machine.
Prompt in. Output out.
Sometimes useful, sometimes generic.
And always starting from zero.
But then I made one quiet shift that changed everything:
I combined ChatGPT’s memory with a simple Project setup—and suddenly, it started working like a real assistant.
No complicated RAG pipelines.
No 67-page instruction manuals.
Just a little structure. And a little context.
Let me walk you through exactly what I did—and how you can steal the setup.
Step 1: I turned on memory (and taught it who I am)
I gave ChatGPT the basics:
I run The Juicer, a newsletter on AI for LinkedIn growth
I’m building digital products for marketers and creators
My tone: thoughtful, friendly, clear—not corporate
I batch content weekly, and teach the HEART framework in my course
That’s it.
Suddenly, it stopped giving me generic posts and started giving me my voice back.
Now I can say:
“Help me draft this week’s newsletter,”
and it remembers my business, my style, and even what I said last week.
Step 2: I set up a dedicated project for my business
Inside ChatGPT, I created a project called The Juicer Business.
This gave me one focused space to keep:
My newsletter writing workflow
My AI Roadmap freebies
My course launch strategy
My LinkedIn content system
And yes—my memory-powered writing assistant
Each chat is its own thread. Each one picks up where I left off.
It’s like having a workspace that’s actually organized—with memory built in.
No tool switching. No copy-pasting. No chaos.
Why it works so well
When memory + project are used together, you don’t need:
To retrain ChatGPT every time
To stuff long context prompts into every message
Or to build some massive custom GPT with a 20-page system prompt
Instead, ChatGPT just gets better the more you use it.
It starts to feel less like a chatbot… and more like a creative partner who knows your business inside out.
Here’s my simple workflow
🧠 Memory handles who I am
ChatGPT remembers my tone, business, and goals.
🗂 Project handles what I’m doing
It keeps my newsletter writing, launch planning, and freebie creation all in one place.
📝 I give it feedback as I go
When it gets something wrong, I correct it. Over time, it gets scary good.
If you’re a solo builder juggling content, launches, and a full-time job like I am…
This is the simplest way I’ve found to scale me—without sounding like a robot.
Grateful you’re here.
Catch you next week ✌️
— Justin
PS - Want my full memory script + project setup template?
Get it below.
(You can copy it in 10 minutes—no coding, no prompt engineering degree required.)
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